A few weeks ago, Hot 100 FM officially announced its closure after over 20 years on the air.
The radio station had been outcompeted and dropped in rankings in terms of listenership. The station was no longer appealing to the young audience. This led to reduced earnings from advertisements, and thus the station couldn't sustain its operations.
The radio’s assets and liabilities were bought off by Capital FM in a bid to create another radio station that targets the youth.
We have now learned that the Capital FM bosses have concluded to name the new radio station, Kiss FM.
The Human resources department has already called for talented presenters interested in working with the station to apply for jobs.
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