In 2007, a new urban youth radio station was birthed in Bukoto and it went on to be one of the most listened to radio stations in Uganda.
The blazing Hot 100 FM, a sister station to Simba FM enjoyed success in its first five years but slowly, the listenership curve went on a downward slope.
It started as a Hip Hop & RnB radio station, but it failed to cope with competition brought about by new market entrants like XFM, and Galaxy FM.
It was forced to rebrand into a comedy radio station in 2017, something that also failed to work out.
Well, the latest information on our desk indicates that they are closing doors before the year comes to an end.
We have received exclusive info saying that the bosses are frustrated with the poor Return On Investment (ROI) of the business. They see no reason to keep it running when they are making losses.
At the moment, the station is yet to make an official announcement but we shall keep you posted as the story fully unfolds.
