How failure to adjust to change led to the downfall of Hot 100 FM

Hot 100 dropped in ranking and succumbed to its slow reaction to change.

How failure to adjust to change led to the downfall of Hot 100 FM
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Hot 100 FM, a sister to Radio Simba,  broadcasting on frequency 100.9 MHz had been on the air for over 20 years.

In a statement issued on 11th March 2022, Hot 100 FM informed its clients and fans about the discontinuation of its services as a radio due to bankruptcy.

During the early 2000s, the radio station majorly focused on playing RnB and Hip Hop genre.
At that time, RnB was at its peak with the likes of Rihanna, Ne-Yo, and Beyonce changing the global music scene alongside rappers like Jayz, Kanye West among others.

Locally, the likes of Lyrical G, and Rocky Giant were doing great work in transitioning the Ugandan music industry from Kadogo Kamu.

After defining their niche, Hot 100 became the biggest radio station in Uganda. They bagged accolades and boasted the best personalities on Radio in Uganda like Big Kahuna, and Lady Bezo among others.

Still, at end of the 2010s, the music industry changed direction with Ugandans craving for more local music that was majorly dominated by Chameleone, Radio & Weasel, Eddy Kenzo, Bobi Wine, Bebe Cool among others.

But Hot 100 FM did not adjust their programming to satisfy the market preferences and this gave birth to the likes of Galaxy FM that met the demands of the market by concentrating on Ugandan music.

Hot 100 dropped in ranking and succumbed to its slow reaction to change.

Towards the end of the 2010s, Hot 100 FM tried to adjust to forces of demand in the market to compete with mushrooming Radio stations but it was too late since the biggest share market had been captured.

They pushed on for more years but a few days ago, the management of the Radio station announced that they had closed shop.

At the moment, Hot 100 FM is history

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