Pepsi under the popular #FutbolNow campaign has gone to great measures in terms of football development in Uganda over the years. Pepsi has been behind the successful organisation and development of the University Football League for the past two years, the National Beach Soccer League and are now one of the lead sponsors of the Africa Cup Of Nations 2015.
“As we reach the climax of the campaign on February 8, 2015, at Beverly Hills in Kansanga, football fans should expect to watch Africa’s greatest talents on a number of giant screens without any discomfort, plus winning loads of Pepsi goodies, artiste performances, and celebrity appearances. After the match, we shall have an after party with some of the best deejays in Kampala,” said Mr Innocent Tibayeita, the head of sales and marketing at CBL.
“Sports is in Pepsi’s DNA and being part of Africa’s biggest football tournament provides a perfect platform for the brand to invite and inspire fans to Live for Now. It also provides an opportunity for us to interact with our customers in a relaxed environment. We view sponsorship of sports events such as the AFCON as part of our contribution to sport and creating much awareness, thrill, fun, and excitement associated with such tournaments. Note that Pepsi is one of the major sponsors of the Super Bowl, Cricket, NBA Basketball, and other sports globally,” Mr Tibayeita added.
Ivory Coast will face Ghana in the finals on Sunday.
He said since the tournament started, Pepsi has carried out activations in sports bars
and supermarkets where football fans have been able to win exciting prizes like soda cartons, Pepsi jerseys, bags, T-shirts, and footballs, among others. Others have been able to win these goodies off the Pepsi social media platforms, especially Facebook, radio and TV, and during activations in selected locations.
Pepsi has been involved in African football for a number of years, through player sponsorship, teams and promoting grassroots football. PepsiCo has previously
sponsored iconic African players such as Didier Drogba of Ivory Coast, Mohamed Abu Treika, and Egypt’s Amr Zaki; both of Egypt and has a long-running partnership with the continental footballing body, Confederation of African Football that runs out in 2016.
Early last year, the global brand announced a 19-strong “football super squad” for 2014, this had stars like Aguero, Messi, Van Persie, Wilshere, among others who all starred in the World Cup in Brazil as well as the popular European League