Bell Lager has staked UGX270 million for this year’s Kampala City Festival. The announcement was made by Juliana Kagwa, Marketing and Innovations Director, Uganda Breweries (UBL) at a press conference hosted at City Hall to launch this year’s festival.
The Kampala City Festival will this time stretch to a three-day affair that runs between 6th and 8th October. It will be held under the theme “Celebrating Cultural Diversity”. The annual event is one of KCCA’s initiatives towards positioning Kampala city as a potential tourist destination. Last year, it’s estimated that the festival attracted over 3 million people and is this time targeting even more from across the East African region.
“Through our flagship brand, Bell Lager, Uganda Breweries has supported this initiative since inception, 6 years ago. We are pleased to work closely with KCCA to showcase our city as a beautiful destination as well as our unique Ugandan cultural heritage,” said Juliana Kagwa, UBL Marketing and Innovations Director.
This year, the festival will feature a pre-carnival charity concert. Proceeds will go towards improved infrastructure and a better learning environment in the 79 UPE schools in the city. Uganda Breweries has set aside 70 million shillings of the total sponsorship package towards this cause. Some of the plans include improving and expanding existing structures, building toilets and putting in place improved sanitation facilities, providing instructional material (text books) and provision of computers.
Speaking at the event, Jennifer Musisi, Executive Director, Kampala City Council Authority (KCCA) said this year’s festival would be even bigger, more exciting and better and invited the people of Kampala to come celebrate their city.