MelBet Uganda and StarTimes Uganda Premier League club, Kyetume FC, have Friday confirmed a multimillion long term deal that will see Mukono based side facilitated throughout of the 2020/21 Uganda Premier League (UPL) season.
This, as the new season begins December 3, 2020.
Kyetume FC finished 2019/20 UPL season with 30 points from 25 games. But amidst this, the resistance and a sense of where the club aspires to go, Melbet, in a Corporate Social Responsibility (CSR) gesture, reached out.
“It’s not a coincidence but a choice. Kyetume has ambisions to win the league. We chose them basing on the style of play and aspirations,” Melbet Uganda Chief, Andrew Kamwesigye, said of the partnership, describing it, “It’s a marriage. It’s an open agreement and we hope to win together.”
According to Yasin Asimmwe, Melbet Uganda Chief Operations Officer, a betting company, chose Kyetume basing on its performance over time.
“As they grow, we have decided to grow with them. Kyetume’s performance has been impressive. This partnership will see the club benefit from our revenue share of up to 30%. It’s a long term partnership and the more Ugandans play (place bet), the more Kyetume FC benefits. This is our way of supporting local football,” Asiimwe said.
This news site has learnt that the club is to benefit from US$30, 000 to develop Nakisunga Ssaza Ground, The Slaughters’, home ground. The deal also means Melbet Uganda appears on the front part of Kyetume FC.
Speaking at the official launch of the 2020/21 UPL jersey, Kyetume FC Chief Executive Officer, Reuben Mubiru, assured Melbet Uganda of returns.
“We have been trying to roast, peel, prepare and cook but today we formalize this partnership. We are going to give you the mileage you deserve. We are resisting, winning and moving forward,” he said, as his Technical Director, Jackson Mayanja nodded in approval.
Mubiru, however, advised other companies to come in and support other clubs so “we all win”