MTN Uganda is expected to announce sponsorship of the Nyege Nyege Festival, an annual non-stop musical extravaganza that takes place along the shores of the River Nile.
Nyege Nyege Festival, which means "The irresistible urge to dance", brings the most cutting-edge musical acts from around Africa and beyond in a magical setting on the shores of the river Nile in Jinja Uganda. This year it is set to take place from Thursday 6th September to Sunday 9th September 2018.
Speaking ahead of the official launch the MTN Chief Marketing Officer Mr. Olivier Prentout was ecstatic about the partnership and the role the festival plays in the hearts of Ugandans.
“Since its inception, the Nyege Nyege Festival has been revered for its work in exploring, producing and releasing outsider music from around the region and beyond. Ugandan artistes will enjoy a unique opportunity to showcase their music and arts on the same stage with other 100 foreign artists and thousands of audiences attending the event and viewing it online. Through this partnership, we look forward to celebrating culture, booting tourism and creating a platform for people from all walks of life to enjoy and celebrate all kinds of music; as you know, music is food for the soul!”, Prentout said.
Last year, a host of artists from Uganda, East Africa, Africa and Europe descended in Jinja along the banks of River Nile for a three-day festival of music and dance. So successful that the rain couldn’t take away the enjoyment of the attendees.
