NBS TV host Douglas Lwanga has called upon the government to invest more in music and the sports industry.
He believes both sectors can put Uganda on the world map than spending trillions of money for adverts to run in international media.
Musicians and althetes promote the country at a free cost when they win awards.
"It is very clear both sports and music can market Uganda much better than an advert on a global news channel," he tweeted.
Douglas said shortly after Joshua Cheptegei broke the long-standing track world record of 10,000m on Wednesday night in Valencia.
He erased a record previously set by Ethiopian legend Kenenisa Bekele.