MTN Uganda has launched the Pulse MTN Rap Battle (MPRB), a rap competition that will start this November and end with the crowning of the champion at the MTN Hip Hop awards night in February 2020.
The MPRB champion will walk away with Shs15 million, talent mentorship from a leading talent management establishment and a recording deal, a year-long pulse ambassador contract, lots of MTN data and talk time among other prizes. Other finalists will get cash prizes and MTN goodies among others.
The winner will also have his/her music uploaded to Tidal, a top music streaming app that is available to MTN customers and is owned by renowned American rapper, Jay-Z.
This potentially means, that the winner can, with time start earning income from the revenue earned by artistes whose work features on the app.
The telecom giant has sponsored the MTN Hip Hop Awards for the last 3 years. The MTN Pulse Rap Battles offers the rap community a sustained opportunity to express their talent.
The competition will provide a minimum of 6 months engagement inclusive of a countrywide talent search, production and online/TV broadcast of the competition.
The 12-episode televised show will be set in a battle format in various settings like cages, streets, etc. in the presence of 3 renowned judges, a super hyped host and the participation of the general public especially through digital.
Commenting about the project, Hellen Kirungi, the MTN Uganda Youth segment manager said, “Pulse has been mainly positioned as a lifestyle proposition.
The MPRB however, explore how the youth can use the platform as a potential future source of livelihood while continuing to enjoy the hip lifestyle that comes with it.”
It’s worth noting that Uganda’s Hip Hop industry has grown from being only popular in hiigh School and as Karaoke acts, to become the most loved music genre today especially with the advent of Lugaflow, the vernacular version of Hip Hop that accounts for almost 90% of urban music played today.
The epic rap competition will see contestants face off in the following competition categories;
Pass on the Mic: A beat is dropped in a cypher set up and each rapper is supposed to freestyle without losing the beat and passes on the mic after the given time period.
Contestants are subjected to physical activity while rapping out
Speed test: Contestants are rewarded for speed and articulation.
Spoken word: Contestants are challenged to write and perform the spoken word.
Street Concert: The challenge is set on a busy street with the objective of attracting the biggest crowds through rap.
#NOFEAR challenge: Contestants are expected to rap despite any barriers meant to instill fear and disrupt their lyrical flow.
Registration for auditions for the six-month long engagement is ongoing.
Aspiring rappers can take part in the MTN Pulse Rap Battles by registering at www.pulse.mtn.co.ug/rapbattles
Also, information on how to take part and updates about the program will be available at www.pulse.mtn.co.ug/rapbattles