A Pass is one of the most active dancehall artistes on the internet in Uganda and he takes pride in it. He says he is social media savvy and his brand has grown exponentially because of it. A Pass claims to have been the first artiste to do a live Facebook video in Uganda.
He has been criticized for being childish on social media but he says other musicians are also copying him.
He says, Social media is the only tool that has helped his music grow. “Long ago, I used to be bounced by DJs, and media organizations. I decided to use the internet as a medium to disseminate my music. I have become a pro at it," he says.