As a web designer, Paul makes it clear that it is important to have a strong online presence which in turn will help to boost the credibility of your business while attracting customers or buyers to your business.
When someone’s hears about your business there is a high possibility of going to Google or Yahoo or Bing to dig up as much information about your business as possible which you must not take lightly or it could cost you prospective customers
As an online marketer, Paul encourages setting up an email marketing list which will help you keep in touch with your customers directly giving those updates about new products, trends, special discounts and more.
It has been disputed that it may be necessary to have an online presence for a business questioning the vitality. To be straight to the point, offline translates to online and online translate to offline where a prospective buyer may hear about your business and what it has to offer offline and go online to learn more.
On the other hand a customer may come across your business on line, pick interest and visit your premises offline. With that in mind, you must take the online presence of your business as seriously as you take it offline