Crown Beverages sinks Shs50million in End of Year Celebrations

Posted: 2015-12-30T14:43:10Z
Crown Beverages sinks Shs50million in End of Year Celebrations

Crown Beverages Limited (CBL), the bottler of Uganda’s most refreshing and quality soft drinks, under its flagship brand, Pepsi, has today announced a shs50 million sponsorship towards selected 2015 End of Year celebrations to give its customers an exciting and memorable experience as they usher in the New Year.

This Thursday, Pepsi will be part of the annual UG Mix Dance Party at the Sheraton Kampala Hotel, CBS’s Enkuuka Y’Omwaka, and Passover prayers at Nakivubo, Namboole, Kololo, Bukalango and Kikoni- Makerere. The events are held to give Ugandans an opportunity to usher in the New Year in style and celebrate their achievements of the current year.

According to the Head of Sales and Marketing,  Crown Beverages Limited, Mr. Innocent Tibayeita, the sponsorship has been made in line with Pepsi’s brand promise- Live for Now which reflects the insight that its fans all around the world desire to capture the excitement of now – a mind-set that is aligned at the very core with the brand's DNA.  

“As Pepsi we live to celebrate every moment as it happens and we want to be part of our customers’ exhilaration by keeping them refreshed with our quality brands and treating them to great entertainment,” Tibayeita said. “This is also an opportune moment for Pepsi to thank its customers and fans for their loyalty over the last one year and to wish them a happy and prosperous New Year.”

During the Christmas celebrations, Pepsi also sponsored the Tondeka eKiwatule concert headlined by Bebe Cool’s performance on Boxing Day and the Christmas Digida concert at Resort Beach Entebbe headlined by Chameleon, Radio and Weasel duo, and King Shasha among others.

Mr. Tibayeita says lucky Pepsi customers will win tickets and other Pepsi goodies during the festive season activations especially via the brand’s social media platforms; Facebook and Twitter.

He further urged all Ugandans to be mindful of their safety and security as they enjoy the festive celebrations.

“As we celebrate the end of a good year however, I want to urge you all to remain security conscious and vigilant to avoid unexpected incidences from spoiling the good time that we have planned ahead. Do not live the issue of security just to the police. Celebrate responsibly, drive safely and keep watch of your property especially when at the open door events,” he added.