Rwenzori Mineral Water Retains Title Of Uganda’s Leading Superbrand.

Posted: 2017-07-04T09:42:26Z Read: 2,959 times
Rwenzori Mineral Water Retains Title Of Uganda’s Leading Superbrand.

Mineral Water Company, RWENZORI MINERAL WATER, and Pharmaceutical Panadol, have been voted Uganda’s leading Superbrands. The results were determined through a comprehensive survey taken by marketing experts and over 1000 Ugandan consumers based in Kampala, Mbarara and Jinja. The process was managed by the London-based company, ‘The Centre for Brand Analysis’ specifically for the SUPERBRANDS program.

 Illustrating the increased consistency of the leading brands in the region, 9 brands maintained their presence among the top 20 leading brands as was the previous year. New entries into the Top 20 Superbrands ranking include Bata, Airtel Money, Shell, Royco Mchuzi Mix and Daily Monitor among others.

 Blueband and Total have both entered the top 20, with the former moving up four places to 16th and the latter moving up a more significant nine places to 8th. In general, there has been an increase of brands in the top 20 from a variety of categories including; finance, automotive, households and food & beverages.

 Uganda’s strongest brands Rwenzori Mineral Water and MTN have sustained brand equity growth in the region by regaining their positions at the top of the 20 Superbrands.

 Brands that dropped out of the top 20 were carbonated soft drink’s maker, Coca-Cola, supermarket chain, Nakumatt, mobile phone maker Nokia and milk brand Fresha.

 Stephen Cheliotis, CEO of The Centre for Brand Analysis highlighted,

“We continue to see reduced volatility in the Ugandan market, with an increasing number of new brands entering the top 20 of the Ugandan brand elite. These top brands are once again led by the impressive RWENZORI brand while PANADOL moved up six places to second. There was, however, a big dip in the performance of some brands. The top 20 overall is a balanced blend of global brands, such as Blueband and Total, and local brands, such as Sadolin Paints and Makerere University”.

 As is evident, it is a mix set of results for these brands, with a considerable amount of volatility highlighting different winners over the period.

 The official top 20 Ugandan Consumer Superbrands 2017 index is highlighted on the following page  

Official Rankings

Brand Name

Category

Official Index

1

Rwenzori Pure Natural Mineral Water

Drinks - Non-Alcoholic - General

100.00

2

Panadol

Pharmaceutical

99.51

3

MTN

Telecommunications, Internet & Broadband

97.45

4

MTN Mobile Money

Financial - General

96.84

5

Airtel

Telecommunications, Internet & Broadband

96.82

6

New Vision

Media - Newspapers & Magazines

91.60

7

NTV

Media - TV Stations

90.85

8

Total

Oil & Gas

90.62

9

Bata

Clothing & Footwear

90.59

10

Airtel Money

Financial - General

90.24

11

Makerere University

Education Providers & Facilities

90.12

12

Sadolin

Household - General

88.79

13

Shell

Oil & Gas

88.56

14

JESA Farm Dairy

Drinks - Non-Alcoholic - Dairy Drinks, Milk & Cream

87.81

15

Serena Hotels

Travel - Hotels & Resorts

87.72

16

Blue Band

Food - General

85.63

17

Omo

Household - Cleaning Products

85.02

18

City Tyres

Automative - Distributors, Retailers & General

84.77

19

Royco Mchuzi Mix

Food - General

81.98

20

Daily Monitor

Media - Newspapers & Magazines

80.88